Fashion promotion - Miss Dior Essay Example | Topics and Well Written Essays - 3500 words

Fashion promotion - degenerate Dior - Essay ExampleThis situation is what makes it still available in various stores and outlets. One can clearly understand how fascinating the Miss Dior smell brand has been over the period. betray image of Miss Dior (Top Ten Items on My Anniversary Whishlist 2012) soil value Miss Dior perfume compliments the exuberance, freshness and elegance of fashion line of Dior. It is the synergy stamp of perfume and haute couture at its best. The aroma of Dior perfume was created by Paul Vacher based on a order found out by Jean Carles. Brand Onion The brand onion of the harvest-homes covers three major areas physical features consumer benefits and inherent values. These are marked either negatively or positively. The qualitative outline facilitates the credit entry of not just the mindset of a consumer but also his or her emotions and feelings. (Brand Development 2007) Brand personality The brand personality is achieved in the course of continuous and effective advertisement. The features and attributes of the brand should be correctly communicated to the assed clients. Brand essence Miss Dior perfume comprises a concoction of the fragrances of jasmine, galbanum, oak moss, gardenia, bergamot, rose, narcissus, labdanum, patchouli and sandalwood. Brand in work Miss Dior has a modern kind of fragrance that helps to capture the ageless couture spirit promoted by the brand. Ladies who do this perfume easily project an elegant grace paired with self-confidence and determination of character, which is truly an tantalising combination. Brand Identity Map Brand identify map is the overall expression of a token brand and consists of its trademark, name, communication strategies and also the particular visual appearance, that is the brand identity. Successful brand names of the perfume build some sort of connection between the brand personality of Miss Dior as it is sensed by the target viewers, and the rattling product or servic e. Brand identity focuses on real qualities, real features that the brand promises and its values being sustained and offered by organizational and manufacturing characteristics. The main features and qualities highlighted by the Miss Dior corporation are sophistication, femininity and emotion. The other attributes include long lasting fragrance, better quality, modernization and its brand name. 2. Consumer pen and Promotional Opportunity Analysis Promotion opportunity analysis is the course marketers use to recognize target audiences for an organizations goods and services and their particular communication strategies required to arrive reach out to the public. on that point are mainly five phases in developing an analysis of promotion opportunities and are as follows Competitors- Dior mainly follows the pricing strategy of competitive pricing, that is, they set the represent of the product according to the cost set by their competitors. They also adopt premium pricing strateg y for their particular creation range to emphasize the products exclusiveness. The product faces main competition from Guerlain, Chanel, Prada, Cartier, Lancome, Calvin Klein, Givenchy and Angel de Thierry Mugler. The company faces a tight competition from its competitors. Chanel is angiotensin-converting enzyme of the most recognized organizations in France, which always proposes high quality perfumes at high prices. But the cost of Miss Dior and its opponents are almost similar. So there will not be much inconsistency for the clients in making payment for