Report to business manager on blogging benefits Assignment

Report to business manager on blogging benefits - Assignment Example See the eBook/textbook example (p. 467-468), albeit, note that the book reference source citations/URL’s are missing! The executive summary is written last. It summarizes the purpose of the report, the methods used to create your report, and highlights the salient findings of your report, including your recommendation. Blogs are next to internet since its conception in terms of the pervasiveness of its use. 11.2% of online adults posts blogs once a month and of that number, a quarter of them (24.8%) reads a blog and half of it (13.7%) reads a blog. Business are beginning to capitalize on this as Burson-Marsteller survey showed that there were already 15% among the Fortune 500 companies who are now using blogs either to communicate or market (Wallace). The current use of corporate blogs are not that effective however. Experts agree that the current use of business of blogs are rather drab, dry and boring which go directly either to selling its products or promoting themselves. Of those companies who uses blogs, only two thirds gets any comments because of poor content. If harnessed properly, blogs can be a formidable communication and marketing tool. One of its outright benefits is that it costs almost nothing to set it up and requires minimal manpower to maintain. Businesswise, it does not cost much to have a blog presence. Blogs are global in reach. Companies using blogs can easily communicate to its customers, potential or existing, new products and information across continents at a very minimal cost. It can also help develop loyalty with its customers through the communication that is facilitated by the blog. One of the most common disadvantages of having a blog is the lack of utter creativity to maintain its visitor’s attention. This is becoming common as most companies employing blogs were found to be dry, boring and unattractive.